New screens, faster alerts, and fewer paper ads will improve rider experience

NEW WESTMINSTER, BC – TransLink and PATTISON Outdoor are modernizing the way customer information and advertising appear across Metro Vancouver’s transit system. A new agreement will deliver more real-time updates to riders, while generating more revenue to support transit services.

Starting August 1, PATTISON Outdoor will be the main provider of advertising across the entire transit system — including on buses, SkyTrain, SeaBus, and West Coast Express. This agreement will also roll out new digital tools to share service alerts, emergency messaging, and customer updates more quickly and clearly.

“This new agreement with PATTISON Outdoor will help generate vital revenue to support transit services across our region,” says TransLink CEO Kevin Quinn. “It will also effectively modernize our communication tools and deliver a better experience for our customers.”

What’s changing:

• Improved real-time customer information, plus dynamic brand and product ads.
• Replacing older overhead platform screens with high-definition motion displays.
• Less paper ads, reducing the need for on-site changes.

“This agreement will bring significant opportunities for growth and impact across the entire region,” says Jeff Richards, Vice President and General Manager, Pacific Region at PATTISON Outdoor. “We are incredibly proud of this milestone.”

These upgrades support TransLink’s efforts to improve efficiency and reduce operating costs. More digital advertising will reduce the need for physical ad replacements, allowing transit staff to focus on other system priorities.

Transit advertising is the largest source of non-fare revenue for transit systems around the world. Advertising offers high visibility for both large corporate organizations and small local businesses to connect with thousands of customers throughout Metro Vancouver every day. TransLink’s network offers a variety of ad options — including digital screens and kiosks, platform posters, billboards, and more.

About PATTISON Outdoor Advertising:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s leading Out-of-Home advertising company. With roots dating back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON has products available in more than 200 markets coast to coast.

More information:
TransLink Commercial Partnerships
PATTISON Outdoor Website

Media contact:
TransLink Media Relations
E: media@translink.ca