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July 17, 2025 - Media Release

Frontline transit workers wearing language pins to better support newcomers and tourists

Frontline transit workers wearing language pins to better support newcomers and tourists 

A SkyTrain Attendant, whose face is not visible, is holding six language pins in their hands. Each pin displays a different language, including one that displays the ability to speak ASL or American Sign Language

NEW WESTMINSTER, BC – More than 150 frontline transit workers across the TransLink system are now wearing pins that say “hello” in various languages – to let customers know which languages they speak in addition to English.

This initiative will enable customers to ask for help in their preferred language, improving accessibility and inclusion in the overall transit experience.

This program currently includes more than 40 languages, and participation continues to grow as more staff join the program. Participants are made up from TransLink, Coast Mountain Bus Company, and the BC Rapid Transit Company.

“It can be difficult to ask for help when you don’t speak the local language,” says TransLink CEO Kevin Quinn. “These language pins help create a more welcoming environment for all customers and improve the transit experience for everyone who rides our system.”

The program complements other multilingual resources offered by TransLink including: 

  • Customer Information support in more than 300 languages by calling 604.953.3333.

  • Access Transit Customer Care in more than 300 languages by calling 604.953.3680.

  • Travel training videos on YouTube in English, Cantonese, French, Mandarin, Punjabi, Ukrainian, and English Described Video.

  • Sessions for seniors, newcomers, and persons with disabilities in more than 11 languages

  • Additional languages available upon request through community organizations.

According to the 2021 Statistics Canada census, more than 27 per cent of Metro Vancouver families speak a language other than English or French at home. The census also highlights the region’s diverse population, with approximately 170 different languages spoken throughout Metro Vancouver. TransLink’s language pin initiative builds on our efforts to improve the customer experience and make sure that everyone feels confident navigating the transit system.

More information: 
TransLink Access Transit Webpage
Information about Customer Support availability in over 300 languages
Travel Training videos

Media downloads:
Photos of Language Pins

Media contact:
TransLink Media Relations
E: media@translink.ca