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December 5, 2023 - Media Release

TransLink announces 20th anniversary Elf-themed Compass Cards

Limited-edition Compass Bundles available at pop-up location and online

Hand holding four Elf-themed Compass Cards in front of Christmas tree. 

VANCOUVER, BC – To celebrate the 20th anniversary of the iconic holiday film Elf, TransLink and Warner Bros. Discovery Global Consumer Products are releasing special Elf 20th Anniversary Compass Bundles inspired by Buddy the Elf!

A total of 1,200 Elf-themed Compass Cards – with collectible wooden postcards – will be available for $34.99 during a limited-release sale.

On December 6, the limited-edition products will be sold at a pop-up shop at Granville SkyTrain Station from 11 a.m. to 7 p.m., or while quantities last. A small amount will also be available online through the TransLink Store.

Four different limited-edition Elf Compass Card designs will be on sale. Customers can purchase a maximum of four cards per person. Elf 20th Anniversary Compass Bundles will be available on a first come, first served basis and all sales are final.

“Son of a nutcracker!” TransLink customers can spread some holiday joy, as they ride the transit system through the seven levels of the candy cane forest. The unique bundles also make a great gift for anyone this holiday season. Grab them before they go!

About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

More information:
Compass Cards & Products

Media downloads:
Elf-themed Compass Card photos

Media contact:
TransLink Media Relations 
E: media@translink.ca