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Transit On-Demand Pilot Program – Bowen Island



TransLink piloted Transit On-Demand services on Bowen Island from July 15 to September 15, 2019. The on-demand services supplemented the existing routes — 280, 281 and 282 — which continued to provide regular transit service during the trial.

Two additional shuttles offered Transit On-Demand services:

  • Weekday Evenings: Fixed pick-up from Snug Cove from 4:30 p.m. to 9:30 p.m.
  • Weekends: Flexible pick-up and drop-off anytime between 10 a.m. and 5:30 p.m.

Transit On-Demand customers could book trips up to two weeks in advance using the TapRide app on a smartphone or web browser, or by calling a dispatcher.

The pilot project aimed to explore the technical feasibility and customer experience of implementing Transit On-Demand services.


Key Findings

Over the course of the pilot, the Transit On-Demand service was used by 554 unique users, with a total of 1,200 trips and approximately 2,000 boardings. Three booking options were offered, with the smartphone app being the most popular and accounting for over 76 per cent of total bookings.

The service was well-received and confirmed through the results of a post-pilot survey. Approximately 80 per cent of users gave their on-demand experience top scores, with an average score of 8.6 out of 10. 47 per cent opted to use the on-demand services over their own private cars and over 23 per cent replaced the use of fixed-route transit with on-demand services.

View the project summary report for more detailed findings.


Next Steps

We want to continue learning about how the Transit On-Demand model can improve Metro Vancouver’s transportation system. As part of the learning process, customer and operator feedback is being analyzed to determine next steps regarding service delivery and technology providers. This analysis will help refine the Transit On-Demand model for further testing in suitable areas across the region.


Have questions?

Email us at bowen@translink.ca